2020: A wealth of opportunities

We at The Luxe Club are very excited to welcome 2020, a new year as well as a new decade.

Over the Christmas break, we consolidated our business of luxury events to form a social club for our network to connect and socialise in Mayfair and Knightsbridge.

Only a few days into launching The Luxe Club and we’ve received requests to collaborate and grow with other like-minded luxury brands.

There is a wealth of opportunities available in the luxury market for all brands but we think the key to success is providing a service or product that is required by the market.

And we’re excited.

Social media is a tool we use every day. If we are not posting about what our business is doing, we are commenting and liking our friends and colleagues posts. It’s free to do and a small encouraging like or word on someone’s post could lead to a door opening for them or you.

Networking events are plentiful in London. We use eventbrite to search and schedule at least one a week. There really is no excuse. And we arrive early to events, talk to a few guests and say hello to the host before leaving. We are never the last to leave! It can get tiring.

Business cards are carried by us always. It’s not a case of handing them out and receiving others without action. Follow up is essential. Always remember that there are opportunities that present us daily and without action they are missed.

A wealth of opportunities are waiting for all of us and we wish you a successful year ahead! We hope to welcome you to one of our luxury events soon!

Do get in touch to discuss any collaborations as our network is over 1,400 members who are mainly UK based and high net worth.

3 networking tips learnt in 2019

Every day there’s a networking event or two taking place around London.

If I’m not hosting my own event, I’m attending other company’s events.

Networking is important to grow our connections.

After you’ve accepted an invite to attend a networking event, here are my top 3 tips to ensure you get the results you desire.

1. Introduce yourself to the host

Treat the networking event as you would a friend’s party.

Say hello to the host and introduce yourself, your company and thank them for hosting the event. No-one wants a sales pitch immediately on introduction! It’s off putting.

The host may then be kind enough to introduce you to nearby guests or you may politely excuse yourself and start to network.

2. Video and photos for Social media

It’s important to support the event you are attending and an effective (and free) way is to take videos and photos of the event.

An image or video is worth a thousand words!

And Instagram or linked is a great place to to share these, again tagging the event organisers and certain key people you met and would be interested in pursuing as good connections.

These posts may be shared by others and reach a far wider audience than just your network and shows you support and appreciate attending that event.

Doors may also open for other invitations to such events.

3. Follow up

All business cards picked up at the event should be followed up.

Email is the most professional way but more often these days, Whatsapp is an informal yet effective way to connect following an event.

A coffee should be arranged in the diary shortly after to seize the opportunities to discuss what was touched on when you initially met.

As we come to the end of the year, most of our networking events should be ending.

Take time to recharge, relax and reflect on the year passed and I hope we can connect in 2020, either at my networking events or the many others taking place every day.

Happy Christmas and wishing you all a prosperous New Year.

Best wishes,

Salima Manji

Mindset for success: 3 ways to achieve your goals

When friends say “You’re so lucky” in relation to my career progression, I’m reluctant to agree.

I contribute my success not to luck. I was born into a working class family and have become self-made not through luck.

So how is it that I’m currently in Dubai, relaxing and enjoying the wonderful heat and luxurious hotels, restaurants and spas?

In one word: mindset. A positive mindset. One that is not limited to “I can’t achieve this” or “That’s way out of my reach and unrealistic.”

3 daily practices I use to ensure my mindset leads to success are:

Gratitude

I’m constantly grateful for all I have and all that I will be receiving.

It’s something we constantly read about but how do we practice? It just takes 5 minutes when you wake and 5 minutes before you sleep to do. And importantly, it sets the tone for the day when you focused on not what you are lacking (money, success, love) but what you are abundant in.

A sequence of events always follows from this practice to attract even more to you, which makes you more grateful!

Try it and see how this changes your mindset and then your life.

Positive friends/social circle

I’m a firm believer in “Your tribe affects your vibe.”

What I mean here is that those you associate with on a regular basis affect your frame of mind.

Look at who you are surrounded by, who you chose to socialise with, who you follow on social media and eliminate any negative people you see.

I enjoy the company of other successful women or women who strive for success. We support each other on our journeys and give each other positive words of encouragement.

These connections have been formed through networking, personal introductions and of course linked in!

Turn failures into lessons

I embrace “failures” as they always teach me invaluable lessons about myself. Not learning from failures and repeating failures will not lead to success of course.

Picking yourself up and changing the practices that lead to that failure will always develop your character and give you the strength to continue.

All entrepreneurs, including myself, have failed. I started luxury pop/ups 18 months ago and my first event didn’t bring the level of footfall I desired.

I promoted the event on social media and to my network so why didn’t I attract the number of visitors I wanted?

The venue was not luxury enough. The brands I selected were not all luxury. So I learnt. And changed everything. And it has worked. My last event at Nolita Social in Knightsbridge was a huge success, as will be my Luxury Christmas Shopping Day in two weeks.

I hope my insights have been useful for you to read and I look forward to seeing you at my networking and social events soon.

Visit Luxe Lunches for upcoming events.

3 tips for effective social media marketing

I often get asked “How do I grow my followers?” On social media, if you have a handful of followers, your brand may be overlooked by potential customers.

My 3 tips for effective social media marketing which will grow your followers are:

    Be authentic

Tell people about you, how you set up your brand. Your failures as well as your successes make you more relatable to others that just the best parts of your career.

Not every caption should be an inspirational quote . Give some thought to a caption that tells a story about the brand, or yourself as the face of the brand.

    Content is key

Your content you are posting should be a mix of special offers for your customers, leading them to the link in your bio to book or read more about the offer.

If you’re on Instagram, stories are a great way to talk and engage with your followers through polls or questions.

Use stories daily and you will see how your followers will grow!

    Engage with followers

When followers comment on your Linked in posts or Instagram/Facebook posts, you should reply or at least like.

That interaction is critical as it encourages your followers to interact on other posts and may finally lead to a sale.

Now more than ever, potential employers will look at our social media pages so it is critical to invest your time and money on posting professional content .

My biggest investment is in professional photos of my brand. If you need advise, please feel free to drop me an email.

I hope to welcome you to one of my networking events soon.

Website: Luxe Lunches

Email: Salima@ldc-events.com