3 tips for brand collaborations

As events organisers, we create dinners parties, drinks soirees and themed parties for our Luxe Club guests to network, socialise and connect.

For our Mayfair Networking drinks evening on Thursday 13th February at the exclusive Isabel in the heart of Mayfair, we were looking for a drinks sponsor to collaborate with.

We discovered Laplandia vodka via social media, a super premium vodka in a beautifully designed bottled with a 24k gold design.

Laplandia Super Premium vodka

Our 3 tips for collaborating with other brands are:

1. Connect with the team behind the brand

When we met with the London team behind the Laplandia vodka brand, we felt there was a great connection and it was immediate to see shared values, largely that the embodied the luxury brand they were representing.

2. Long term partnerships

We are very focused on building long term relationships with brands, and communicated this to Laplandia vodka.

As we are well connected in Mayfair, working with many luxury venues to organise events, we want to introduce our brands to our these venues as well as our guests who attend our events.

3. Social media marketing

We are very focused on social media marketing when promoting our events.

When collaborating with brands, it’s important to promote these brands alongside our marketing for the event, and tag the brand.

It creates a buzz around the collaboration in advance of the event and raises awareness of the brand to your network and followers.

Mayfair Networking drinks at Isabel

Should you like to discuss any collaborations with The Luxe Club, please email salima@theluxeclub.uk

3 networking tips learnt in 2019

Every day there’s a networking event or two taking place around London.

If I’m not hosting my own event, I’m attending other company’s events.

Networking is important to grow our connections.

After you’ve accepted an invite to attend a networking event, here are my top 3 tips to ensure you get the results you desire.

1. Introduce yourself to the host

Treat the networking event as you would a friend’s party.

Say hello to the host and introduce yourself, your company and thank them for hosting the event. No-one wants a sales pitch immediately on introduction! It’s off putting.

The host may then be kind enough to introduce you to nearby guests or you may politely excuse yourself and start to network.

2. Video and photos for Social media

It’s important to support the event you are attending and an effective (and free) way is to take videos and photos of the event.

An image or video is worth a thousand words!

And Instagram or linked is a great place to to share these, again tagging the event organisers and certain key people you met and would be interested in pursuing as good connections.

These posts may be shared by others and reach a far wider audience than just your network and shows you support and appreciate attending that event.

Doors may also open for other invitations to such events.

3. Follow up

All business cards picked up at the event should be followed up.

Email is the most professional way but more often these days, Whatsapp is an informal yet effective way to connect following an event.

A coffee should be arranged in the diary shortly after to seize the opportunities to discuss what was touched on when you initially met.

As we come to the end of the year, most of our networking events should be ending.

Take time to recharge, relax and reflect on the year passed and I hope we can connect in 2020, either at my networking events or the many others taking place every day.

Happy Christmas and wishing you all a prosperous New Year.

Best wishes,

Salima Manji

Mindset for success: 3 ways to achieve your goals

When friends say “You’re so lucky” in relation to my career progression, I’m reluctant to agree.

I contribute my success not to luck. I was born into a working class family and have become self-made not through luck.

So how is it that I’m currently in Dubai, relaxing and enjoying the wonderful heat and luxurious hotels, restaurants and spas?

In one word: mindset. A positive mindset. One that is not limited to “I can’t achieve this” or “That’s way out of my reach and unrealistic.”

3 daily practices I use to ensure my mindset leads to success are:


I’m constantly grateful for all I have and all that I will be receiving.

It’s something we constantly read about but how do we practice? It just takes 5 minutes when you wake and 5 minutes before you sleep to do. And importantly, it sets the tone for the day when you focused on not what you are lacking (money, success, love) but what you are abundant in.

A sequence of events always follows from this practice to attract even more to you, which makes you more grateful!

Try it and see how this changes your mindset and then your life.

Positive friends/social circle

I’m a firm believer in “Your tribe affects your vibe.”

What I mean here is that those you associate with on a regular basis affect your frame of mind.

Look at who you are surrounded by, who you chose to socialise with, who you follow on social media and eliminate any negative people you see.

I enjoy the company of other successful women or women who strive for success. We support each other on our journeys and give each other positive words of encouragement.

These connections have been formed through networking, personal introductions and of course linked in!

Turn failures into lessons

I embrace “failures” as they always teach me invaluable lessons about myself. Not learning from failures and repeating failures will not lead to success of course.

Picking yourself up and changing the practices that lead to that failure will always develop your character and give you the strength to continue.

All entrepreneurs, including myself, have failed. I started luxury pop/ups 18 months ago and my first event didn’t bring the level of footfall I desired.

I promoted the event on social media and to my network so why didn’t I attract the number of visitors I wanted?

The venue was not luxury enough. The brands I selected were not all luxury. So I learnt. And changed everything. And it has worked. My last event at Nolita Social in Knightsbridge was a huge success, as will be my Luxury Christmas Shopping Day in two weeks.

I hope my insights have been useful for you to read and I look forward to seeing you at my networking and social events soon.

Visit Luxe Lunches for upcoming events.

3 tips for networking effectively

It’s been 11 years since I’ve been connecting people in London. It’s my passion.

As an Events organiser, I create the right ambiance to make networking easy for my guests and this involves choosing the right venue in the right location.

My events are close to public transportation links so no-one arrives late and flustered! Mayfair has always been my favourite area in London for this reason, as well as it being a more luxurious area of London!

A lounge bar which is chic and not to large is also important to successful networking, and Morton’s Private Members Club has a discreet lounge bar which has always worked for my guests to create new contacts.

So my top 3 tips for effective networking are:

  1. Presentation: It’s tiring to hear this but it’s true. First impressions count. So a well-fitting suit, smart shoes and a great scent will always be noted! We want to do business with someone who not only acts professionally but looks well put together.
  2. Listen: It’s more important to listen when connecting with a potential client than to talk a lot. When you listen you learn more about the other person, what they do, how their day has been, any issues they had during the day which your business or services may be able to assist with. If you can provide a benefit to that person, you then have the perfect opportunity to soft-sell your services. No hard sell! A simple swap of business cards would be a good conclusion before you both circulate the room.
  3. Follow up: You finish the networking event with 3-4 business cards. The next day is critical to follow up with an email and a suggestion to meet for coffee to discuss ways to collaborate or assist the potential client. Suggest a few dates and times and work to secure a meeting as soon as possible.

Networking is essential to all professionals and when done correctly, will bring new clients and business to you.

Wishing you all a successful week and hope to welcome you to one of my networking events soon.

Visit Luxe Lunches for upcoming events.

Wimbledon: Network and Socialise

In one week, 1st July to be precise, Wimbledon commences. It is one of oldest tennis tournaments, and regarded by many as the most prestigious.

We are excited for Wimbledon. Not only as tennis fans but for the numerous networking opportunities available for the entire month.

Whether your Company entertains key clients in the Corporate Hospitality areas or arranges a drinks evening or dinner with clients who’ve arrived in the UK specifically to attend Wimbledon, this month offers endless options to win new business or increase potential clients.

We are hosting a Wimbledon socials drinks during the first week of Wimbledon and would love you to join us on Wednesday 3 July from 18.30 in Mayfair.

Morton’s Lounge Bar is the perfect location, on Berkeley Square and close to Green Park. We would love to welcome you.

To RSVP click here: Book your space

Connecting and networking: working lunches

In the 80s and some of the 90s, most deals were struck over three/four hour lunches at chic establishments in the City and Mayfair.

Following the banking crisis in the late 90s, long working lunches were mostly frowned upon and replaced by Pret sandwiches to go.

Fast forward to 2018, Luxe Lunches brings back the Michelin-star lunches to ladies keen to connect and network within two hours.

With introductions made over a chilled glass of champagne (or non-alcoholic cocktail) followed by exquisite three courses of fine dining, our ladies waste no time swapping business cards, making connections on Linked In and talking about ideas to collaborate and support each other!

The popularity of the lunches, hosted by ex/banker turned entrepreneur Salima Manji have lead to these monthly lunches being hosted by Salima on a weekly basis starting from January 2019.

With restaurants in Mayfair including Theo Randall and Ormer Mayfair, is there any surprise these lunches are being booked up so quickly?

For more details on January’s schedule of Luxe Lunches please go to our website Luxe Lunches