3 tips for brand collaborations

As events organisers, we create dinners parties, drinks soirees and themed parties for our Luxe Club guests to network, socialise and connect.

For our Mayfair Networking drinks evening on Thursday 13th February at the exclusive Isabel in the heart of Mayfair, we were looking for a drinks sponsor to collaborate with.

We discovered Laplandia vodka via social media, a super premium vodka in a beautifully designed bottled with a 24k gold design.

Laplandia Super Premium vodka

Our 3 tips for collaborating with other brands are:

1. Connect with the team behind the brand

When we met with the London team behind the Laplandia vodka brand, we felt there was a great connection and it was immediate to see shared values, largely that the embodied the luxury brand they were representing.

2. Long term partnerships

We are very focused on building long term relationships with brands, and communicated this to Laplandia vodka.

As we are well connected in Mayfair, working with many luxury venues to organise events, we want to introduce our brands to our these venues as well as our guests who attend our events.

3. Social media marketing

We are very focused on social media marketing when promoting our events.

When collaborating with brands, it’s important to promote these brands alongside our marketing for the event, and tag the brand.

It creates a buzz around the collaboration in advance of the event and raises awareness of the brand to your network and followers.

Mayfair Networking drinks at Isabel

Should you like to discuss any collaborations with The Luxe Club, please email salima@theluxeclub.uk

3 tips for branding

When planning a product launch for our client, branding was required to be clearly visible throughout the event.

Here are our key tips for branding your product or service:

1. Flower walls

When guests walk into events they enjoy having their photograph taken against a beautiful backdrop.

Although media boards are great when you have sponsors wanting to showcase their logos, a flower wall increases the chances of that photo being shared on social media.

With your logo visible on the flowerwall, this is an excellent way to reach to more potential customers.

The Luxe Club: Event Planners
Launch of The Hapi Company

2. Goody bags

When planning events, sometimes goody bags are often overlooked until the last few days when there is often a panic for putting these together.

Our guests love receiving goody bags! And if the branding is done correctly, the company will benefit hugely from customers sharing images carrying the bag.

We ensured our professional photographer at the event took photos of the guests carrying the goody bags which we shared on social media, tagging the guests.

Goody bags for The Hapi Company launch

3. Branded food

At a champagne and canapés event for our client recently , we suggested mini cupcakes with their branding.

The chef at the hotel created these (pictured below) which looked absolutely beautiful and tasted great too!

Again, a professional photographer would capture this better than photos taken on phones but either way, exposure on social media can lead to a bigger reach for your brand.

The Luxe Club: Event planners
Branded cupcakes

The 3 branding ideas brought life to the event, generated multiple photo opportunities for guests and these images could be shared by all, creating more buzz after the event.

We would be delighted to assist you with planning a small or large event so do reach out and let us create something perfect for your brand.

Email Salima Manji at The Luxe Club for a free consultation. She would love to hear from you.

2020: A wealth of opportunities

We at The Luxe Club are very excited to welcome 2020, a new year as well as a new decade.

Over the Christmas break, we consolidated our business of luxury events to form a social club for our network to connect and socialise in Mayfair and Knightsbridge.

Only a few days into launching The Luxe Club and we’ve received requests to collaborate and grow with other like-minded luxury brands.

There is a wealth of opportunities available in the luxury market for all brands but we think the key to success is providing a service or product that is required by the market.

And we’re excited.

Social media is a tool we use every day. If we are not posting about what our business is doing, we are commenting and liking our friends and colleagues posts. It’s free to do and a small encouraging like or word on someone’s post could lead to a door opening for them or you.

Networking events are plentiful in London. We use eventbrite to search and schedule at least one a week. There really is no excuse. And we arrive early to events, talk to a few guests and say hello to the host before leaving. We are never the last to leave! It can get tiring.

Business cards are carried by us always. It’s not a case of handing them out and receiving others without action. Follow up is essential. Always remember that there are opportunities that present us daily and without action they are missed.

A wealth of opportunities are waiting for all of us and we wish you a successful year ahead! We hope to welcome you to one of our luxury events soon!

Do get in touch to discuss any collaborations as our network is over 1,400 members who are mainly UK based and high net worth.

3 networking tips learnt in 2019

Every day there’s a networking event or two taking place around London.

If I’m not hosting my own event, I’m attending other company’s events.

Networking is important to grow our connections.

After you’ve accepted an invite to attend a networking event, here are my top 3 tips to ensure you get the results you desire.

1. Introduce yourself to the host

Treat the networking event as you would a friend’s party.

Say hello to the host and introduce yourself, your company and thank them for hosting the event. No-one wants a sales pitch immediately on introduction! It’s off putting.

The host may then be kind enough to introduce you to nearby guests or you may politely excuse yourself and start to network.

2. Video and photos for Social media

It’s important to support the event you are attending and an effective (and free) way is to take videos and photos of the event.

An image or video is worth a thousand words!

And Instagram or linked is a great place to to share these, again tagging the event organisers and certain key people you met and would be interested in pursuing as good connections.

These posts may be shared by others and reach a far wider audience than just your network and shows you support and appreciate attending that event.

Doors may also open for other invitations to such events.

3. Follow up

All business cards picked up at the event should be followed up.

Email is the most professional way but more often these days, Whatsapp is an informal yet effective way to connect following an event.

A coffee should be arranged in the diary shortly after to seize the opportunities to discuss what was touched on when you initially met.

As we come to the end of the year, most of our networking events should be ending.

Take time to recharge, relax and reflect on the year passed and I hope we can connect in 2020, either at my networking events or the many others taking place every day.

Happy Christmas and wishing you all a prosperous New Year.

Best wishes,

Salima Manji

3 tips for effective social media marketing

I often get asked “How do I grow my followers?” On social media, if you have a handful of followers, your brand may be overlooked by potential customers.

My 3 tips for effective social media marketing which will grow your followers are:

    Be authentic

Tell people about you, how you set up your brand. Your failures as well as your successes make you more relatable to others that just the best parts of your career.

Not every caption should be an inspirational quote . Give some thought to a caption that tells a story about the brand, or yourself as the face of the brand.

    Content is key

Your content you are posting should be a mix of special offers for your customers, leading them to the link in your bio to book or read more about the offer.

If you’re on Instagram, stories are a great way to talk and engage with your followers through polls or questions.

Use stories daily and you will see how your followers will grow!

    Engage with followers

When followers comment on your Linked in posts or Instagram/Facebook posts, you should reply or at least like.

That interaction is critical as it encourages your followers to interact on other posts and may finally lead to a sale.

Now more than ever, potential employers will look at our social media pages so it is critical to invest your time and money on posting professional content .

My biggest investment is in professional photos of my brand. If you need advise, please feel free to drop me an email.

I hope to welcome you to one of my networking events soon.

Website: Luxe Lunches

Email: Salima@ldc-events.com