3 tips for brand collaborations

As events organisers, we create dinners parties, drinks soirees and themed parties for our Luxe Club guests to network, socialise and connect.

For our Mayfair Networking drinks evening on Thursday 13th February at the exclusive Isabel in the heart of Mayfair, we were looking for a drinks sponsor to collaborate with.

We discovered Laplandia vodka via social media, a super premium vodka in a beautifully designed bottled with a 24k gold design.

Laplandia Super Premium vodka

Our 3 tips for collaborating with other brands are:

1. Connect with the team behind the brand

When we met with the London team behind the Laplandia vodka brand, we felt there was a great connection and it was immediate to see shared values, largely that the embodied the luxury brand they were representing.

2. Long term partnerships

We are very focused on building long term relationships with brands, and communicated this to Laplandia vodka.

As we are well connected in Mayfair, working with many luxury venues to organise events, we want to introduce our brands to our these venues as well as our guests who attend our events.

3. Social media marketing

We are very focused on social media marketing when promoting our events.

When collaborating with brands, it’s important to promote these brands alongside our marketing for the event, and tag the brand.

It creates a buzz around the collaboration in advance of the event and raises awareness of the brand to your network and followers.

Mayfair Networking drinks at Isabel

Should you like to discuss any collaborations with The Luxe Club, please email salima@theluxeclub.uk

3 tips for branding

When planning a product launch for our client, branding was required to be clearly visible throughout the event.

Here are our key tips for branding your product or service:

1. Flower walls

When guests walk into events they enjoy having their photograph taken against a beautiful backdrop.

Although media boards are great when you have sponsors wanting to showcase their logos, a flower wall increases the chances of that photo being shared on social media.

With your logo visible on the flowerwall, this is an excellent way to reach to more potential customers.

The Luxe Club: Event Planners
Launch of The Hapi Company

2. Goody bags

When planning events, sometimes goody bags are often overlooked until the last few days when there is often a panic for putting these together.

Our guests love receiving goody bags! And if the branding is done correctly, the company will benefit hugely from customers sharing images carrying the bag.

We ensured our professional photographer at the event took photos of the guests carrying the goody bags which we shared on social media, tagging the guests.

Goody bags for The Hapi Company launch

3. Branded food

At a champagne and canapés event for our client recently , we suggested mini cupcakes with their branding.

The chef at the hotel created these (pictured below) which looked absolutely beautiful and tasted great too!

Again, a professional photographer would capture this better than photos taken on phones but either way, exposure on social media can lead to a bigger reach for your brand.

The Luxe Club: Event planners
Branded cupcakes

The 3 branding ideas brought life to the event, generated multiple photo opportunities for guests and these images could be shared by all, creating more buzz after the event.

We would be delighted to assist you with planning a small or large event so do reach out and let us create something perfect for your brand.

Email Salima Manji at The Luxe Club for a free consultation. She would love to hear from you.

2020: A wealth of opportunities

We at The Luxe Club are very excited to welcome 2020, a new year as well as a new decade.

Over the Christmas break, we consolidated our business of luxury events to form a social club for our network to connect and socialise in Mayfair and Knightsbridge.

Only a few days into launching The Luxe Club and we’ve received requests to collaborate and grow with other like-minded luxury brands.

There is a wealth of opportunities available in the luxury market for all brands but we think the key to success is providing a service or product that is required by the market.

And we’re excited.

Social media is a tool we use every day. If we are not posting about what our business is doing, we are commenting and liking our friends and colleagues posts. It’s free to do and a small encouraging like or word on someone’s post could lead to a door opening for them or you.

Networking events are plentiful in London. We use eventbrite to search and schedule at least one a week. There really is no excuse. And we arrive early to events, talk to a few guests and say hello to the host before leaving. We are never the last to leave! It can get tiring.

Business cards are carried by us always. It’s not a case of handing them out and receiving others without action. Follow up is essential. Always remember that there are opportunities that present us daily and without action they are missed.

A wealth of opportunities are waiting for all of us and we wish you a successful year ahead! We hope to welcome you to one of our luxury events soon!

Do get in touch to discuss any collaborations as our network is over 1,400 members who are mainly UK based and high net worth.

3 networking tips learnt in 2019

Every day there’s a networking event or two taking place around London.

If I’m not hosting my own event, I’m attending other company’s events.

Networking is important to grow our connections.

After you’ve accepted an invite to attend a networking event, here are my top 3 tips to ensure you get the results you desire.

1. Introduce yourself to the host

Treat the networking event as you would a friend’s party.

Say hello to the host and introduce yourself, your company and thank them for hosting the event. No-one wants a sales pitch immediately on introduction! It’s off putting.

The host may then be kind enough to introduce you to nearby guests or you may politely excuse yourself and start to network.

2. Video and photos for Social media

It’s important to support the event you are attending and an effective (and free) way is to take videos and photos of the event.

An image or video is worth a thousand words!

And Instagram or linked is a great place to to share these, again tagging the event organisers and certain key people you met and would be interested in pursuing as good connections.

These posts may be shared by others and reach a far wider audience than just your network and shows you support and appreciate attending that event.

Doors may also open for other invitations to such events.

3. Follow up

All business cards picked up at the event should be followed up.

Email is the most professional way but more often these days, Whatsapp is an informal yet effective way to connect following an event.

A coffee should be arranged in the diary shortly after to seize the opportunities to discuss what was touched on when you initially met.

As we come to the end of the year, most of our networking events should be ending.

Take time to recharge, relax and reflect on the year passed and I hope we can connect in 2020, either at my networking events or the many others taking place every day.

Happy Christmas and wishing you all a prosperous New Year.

Best wishes,

Salima Manji

Michelin-star fine dining and networking

We started Luxe Lunches in 2018, over 14 months ago as we wanted to connect ladies in our network over great food.

Each lunch that we planned at fabulous restaurants in Mayfair and Knightsbridge brought together more and more exceptional ladies who became friends, and some have gone further and collaborated in business ideas.

But something was missing.

Exceptional ladies yet the restaurants we selected were chic but just “nice”.

We want only the very best for our elegant ladies. Which is why we are moving to Michelin-star restaurants in 2020 to bring fine dining restaurants to those who also adore luxury dining.

Our first lunch of 2020 begins at Seven Park Place by William Drabble, situated at the five star St James’s Hotel and Club, behind the Ritz Hotel.

Date: Wednesday 15 January 2020

Time: 13.00

We are thrilled to welcome our ladies to this luxury experience and an elegant way to connect with others from our network.

To secure your space, email


Mindset for success: 3 ways to achieve your goals

When friends say “You’re so lucky” in relation to my career progression, I’m reluctant to agree.

I contribute my success not to luck. I was born into a working class family and have become self-made not through luck.

So how is it that I’m currently in Dubai, relaxing and enjoying the wonderful heat and luxurious hotels, restaurants and spas?

In one word: mindset. A positive mindset. One that is not limited to “I can’t achieve this” or “That’s way out of my reach and unrealistic.”

3 daily practices I use to ensure my mindset leads to success are:


I’m constantly grateful for all I have and all that I will be receiving.

It’s something we constantly read about but how do we practice? It just takes 5 minutes when you wake and 5 minutes before you sleep to do. And importantly, it sets the tone for the day when you focused on not what you are lacking (money, success, love) but what you are abundant in.

A sequence of events always follows from this practice to attract even more to you, which makes you more grateful!

Try it and see how this changes your mindset and then your life.

Positive friends/social circle

I’m a firm believer in “Your tribe affects your vibe.”

What I mean here is that those you associate with on a regular basis affect your frame of mind.

Look at who you are surrounded by, who you chose to socialise with, who you follow on social media and eliminate any negative people you see.

I enjoy the company of other successful women or women who strive for success. We support each other on our journeys and give each other positive words of encouragement.

These connections have been formed through networking, personal introductions and of course linked in!

Turn failures into lessons

I embrace “failures” as they always teach me invaluable lessons about myself. Not learning from failures and repeating failures will not lead to success of course.

Picking yourself up and changing the practices that lead to that failure will always develop your character and give you the strength to continue.

All entrepreneurs, including myself, have failed. I started luxury pop/ups 18 months ago and my first event didn’t bring the level of footfall I desired.

I promoted the event on social media and to my network so why didn’t I attract the number of visitors I wanted?

The venue was not luxury enough. The brands I selected were not all luxury. So I learnt. And changed everything. And it has worked. My last event at Nolita Social in Knightsbridge was a huge success, as will be my Luxury Christmas Shopping Day in two weeks.

I hope my insights have been useful for you to read and I look forward to seeing you at my networking and social events soon.

Visit Luxe Lunches for upcoming events.

How I tripled my income: 3 tips for success

I’ve been in the events industry for over 11 years. It’s been an exciting rollercoaster of very high highs and lows to bring me to where I am today.

So where am I today? I’m able to focus on only a couple of events per month which brings me more income than 4-5 events I was hosting up until a year ago.

And fewer events have generated more income.

It’s allowed me to spend more time with loved ones, travel more and lead a happier life.

How has this all been possible? I want to share with you my 3 tips which have contributed to my success:

Limiting time on social media

I’ve always enjoyed posting on social media and sharing my life with my followers.

But I used to spend too many hours scrolling through others accounts and felt my time was being wasted.

So I limited my time to one hour in the morning and one hour in the evening to respond to private messages and comments.

Interaction with followers is important but shouldn’t be consuming your precious time.

Professional photography

I invested in the services of a professional photographer who’s remit was to enhance my personal brand which stands for luxury and style.

Shot at five star hotels around Mayfair and Knightsbridge was in keeping with where I host my events.

Friendly, approachable images of me were needed to reflect my personality as potential clients would then feel comfortable that the person behind the brand was in alignment with the luxury events the corporate brand organises.

The comments from my followers on the new images, the new followers I gained and the more enquiries for work I received following these new images vastly contributed to my tripling of income this year.


I’ve always worked in small teams to organise events and shied away from collaborations with other event organisers to produce bigger and more profitable events.

Once I realised this was not serving me well, I decided to try a collaboration with a trustee company for a themed party a few months ago.

The company opened my eyes to their methods of working. In particular, how to negotiate welcome drinks with potential sponsors so they see a benefit working with you will enhance and promote their brand.

The collaboration was a success, both financially and personally as I learnt so much.

I look forward to another joint event with the same company in 2020!

Working smarter is essentially the key to my success. I hope you’ve found my insights useful and I look forward to welcoming you to a networking or social event soon.

Wishing you a successful day.

All my best,

Salima Manji

Founder of Luxe Lunches

Website for Luxe Lunches

My first job after graduation: 3 things I learnt

What seems like a lifetime away when I graduated from Queen Mary University London, in Business Economics, it was a recession in the UK.

We were advised by our tutors and careers advisors to further our education as it would be really difficult to secure the Banking job I wished for.

So I was lucky to be offered a place at Price Waterhouse Coopers and I embarked on a three year professional qualification as a Chartered Accountant.

Once qualified, I was blessed to start my Banking career at a prestigious investment bank.

The three things I learnt soon after starting my “dream” career was:

Time management

Accountancy firms have timesheets which you must complete weekly and be accountable for your time.

Essentially whichever client you are working on is billed for the time you spent preparing their accounts.

This made me aware of time management and to this day, as an entrepreneur, the 24 hours in the day I don’t waste. En route to clients, I’m multi tasking.

I figure out the quickest way to get to a client so minimising time spent travelling. This quickest way (taxi or Uber) May be more expensive but if arrive quickly I have more time to work on other clients or more downtime to spend with family.

Personal appearance

Early on in my career I noticed how Senior management seemed to exude an air of confidence in their manner.

Initially I though this was due to their years of experience compared to myself. But I soon realised that although they had more experience than me, their outward appearance certainly contributed to the look of success and the way the clients treated them.

As an entrepreneur, who works from home, I still make it a necessity to dress professionally and whether my meeting is in a coffee shop or a five star hotel, I’m polished and smart at all times.

Working smart

There are often a few ways to achieve an outcome. Working in Banking where my time was accountable taught me to worker smarter. What does this actually mean though? To me it was not to find shortcuts which would look unprofessional to my seniors.

We have many apps which can make our jobs easier from WhatsApp groups to discuss ideas and make plans to social media like Instagram which allows us to direct message potential clients/customers instead of writing letters and posting.

Using the technology available helps me as an entrepreneur complete multiple tasks in a fraction of the time it could take.

I hope my insights have proved useful to you. I look forward to welcoming you to one of my networking lunches or drinks soon.

3 tips for effective social media marketing

I often get asked “How do I grow my followers?” On social media, if you have a handful of followers, your brand may be overlooked by potential customers.

My 3 tips for effective social media marketing which will grow your followers are:

    Be authentic

Tell people about you, how you set up your brand. Your failures as well as your successes make you more relatable to others that just the best parts of your career.

Not every caption should be an inspirational quote . Give some thought to a caption that tells a story about the brand, or yourself as the face of the brand.

    Content is key

Your content you are posting should be a mix of special offers for your customers, leading them to the link in your bio to book or read more about the offer.

If you’re on Instagram, stories are a great way to talk and engage with your followers through polls or questions.

Use stories daily and you will see how your followers will grow!

    Engage with followers

When followers comment on your Linked in posts or Instagram/Facebook posts, you should reply or at least like.

That interaction is critical as it encourages your followers to interact on other posts and may finally lead to a sale.

Now more than ever, potential employers will look at our social media pages so it is critical to invest your time and money on posting professional content .

My biggest investment is in professional photos of my brand. If you need advise, please feel free to drop me an email.

I hope to welcome you to one of my networking events soon.

Website: Luxe Lunches

Email: Salima@ldc-events.com