When planning a product launch for our client, branding was required to be clearly visible throughout the event.
Here are our key tips for branding your product or service:
1. Flower walls
When guests walk into events they enjoy having their photograph taken against a beautiful backdrop.
Although media boards are great when you have sponsors wanting to showcase their logos, a flower wall increases the chances of that photo being shared on social media.
With your logo visible on the flowerwall, this is an excellent way to reach to more potential customers.
2. Goody bags
When planning events, sometimes goody bags are often overlooked until the last few days when there is often a panic for putting these together.
Our guests love receiving goody bags! And if the branding is done correctly, the company will benefit hugely from customers sharing images carrying the bag.
We ensured our professional photographer at the event took photos of the guests carrying the goody bags which we shared on social media, tagging the guests.
3. Branded food
At a champagne and canapés event for our client recently , we suggested mini cupcakes with their branding.
The chef at the hotel created these (pictured below) which looked absolutely beautiful and tasted great too!
Again, a professional photographer would capture this better than photos taken on phones but either way, exposure on social media can lead to a bigger reach for your brand.
The 3 branding ideas brought life to the event, generated multiple photo opportunities for guests and these images could be shared by all, creating more buzz after the event.
We would be delighted to assist you with planning a small or large event so do reach out and let us create something perfect for your brand.
Email Salima Manji at The Luxe Club for a free consultation. She would love to hear from you.