I’ve been in the events industry for over 11 years. It’s been an exciting rollercoaster of very high highs and lows to bring me to where I am today.
So where am I today? I’m able to focus on only a couple of events per month which brings me more income than 4-5 events I was hosting up until a year ago.
And fewer events have generated more income.
It’s allowed me to spend more time with loved ones, travel more and lead a happier life.
How has this all been possible? I want to share with you my 3 tips which have contributed to my success:
Limiting time on social media
I’ve always enjoyed posting on social media and sharing my life with my followers.
But I used to spend too many hours scrolling through others accounts and felt my time was being wasted.
So I limited my time to one hour in the morning and one hour in the evening to respond to private messages and comments.
Interaction with followers is important but shouldn’t be consuming your precious time.
I invested in the services of a professional photographer who’s remit was to enhance my personal brand which stands for luxury and style.
Shot at five star hotels around Mayfair and Knightsbridge was in keeping with where I host my events.
Friendly, approachable images of me were needed to reflect my personality as potential clients would then feel comfortable that the person behind the brand was in alignment with the luxury events the corporate brand organises.
The comments from my followers on the new images, the new followers I gained and the more enquiries for work I received following these new images vastly contributed to my tripling of income this year.
I’ve always worked in small teams to organise events and shied away from collaborations with other event organisers to produce bigger and more profitable events.
Once I realised this was not serving me well, I decided to try a collaboration with a trustee company for a themed party a few months ago.
The company opened my eyes to their methods of working. In particular, how to negotiate welcome drinks with potential sponsors so they see a benefit working with you will enhance and promote their brand.
The collaboration was a success, both financially and personally as I learnt so much.
I look forward to another joint event with the same company in 2020!
Working smarter is essentially the key to my success. I hope you’ve found my insights useful and I look forward to welcoming you to a networking or social event soon.
Wishing you a successful day.
All my best,
Founder of Luxe Lunches